It’s no secret that effective business marketing is a critical component of any serious business plan. Effective marketing allows a business to reach their target audience in an efficient and productive way. A solid strategy will allow the business to attract new customers while still maintaining the interest of existing consumers. The plan should help the business grow their customer base and increase revenue.
A quality marketing plan is understood by business owners as a necessary practice, however many companies struggle with this piece and fail to take advantage of the resources available in the market. There are a variety of sleek online tools that can assist with taking your business to the next level. Here are reviews on a few of the top marketing programs out there today.
This fun application was designed to help business owners track what sources are saying about their business. In addition, the product also tracks what is being said about a business’s marketplace competitors. This cool application allows businesses to respond in real time to any positive or negative mentions and has reporting capabilities for identifying any trends. The app is available on any device and will make sure you never miss an opportunity to interact with your customers!
Autosend is a popular product that allows business owners to send personalized messages to consumers based on activity on their website. The strategies for outreach may differ, but this product allows business owners to be proactive about interacting with the consumer. Whether a customer is making a purchase, obtaining a membership, or simply visiting the “about us” section, businesses are able to respond immediately with a personalized message that can have a huge impact on the customer’s feelings about the company.
In small business especially, word of mouth alone can be a powerful marketing tool. Many companies opt for a marketing strategy centered on referral. ReferalSnip is an online marketing tool that allows a business to quickly create a referral rewards program. The tool asks the company to input a few company details, design the snippet, and post it to their homepage. These simple steps will then allow customers to quickly and easily refer people to the business online and offers features that permit the business to track the referrals and reward accordingly.
Research regarding customer patterns has shown that a large majority of website visitors will never return once they exit the site. Picreel is a cool marketing tool that allows a company one last chance to capture the attention of a departing customer. The service designs customized exit offers that will display each time a customer tries to exit the browser. This is a great way to show customers how much you value their time and consideration.
Canva is a great marketing tool for the business owner with limited experience in graphic design. This smart online product assists with crafting the best flyers, banners, advertisements and presentations. Canva houses a variety beautiful templates, stock images, and texts that can be accessed by the user to design appealing pieces for marketing to the consumer.
It’s true that marketing is one of today’s biggest business challenges, but there is no denying its importance. Marketing to your consumer doesn’t have to be expensive and time-consuming. Consider investing in one of these helpful products today!